The honest answer
Consistency beats frequency. Three well-planned posts a week that you can actually sustain for six months will outperform a daily posting streak that burns out after three weeks.
A simple weekly rhythm that works
- One post showing your product, service or work in action
- One post that's genuinely useful or educational to your audience
- One post that's personal — your team, your process, behind the scenes
What actually moves the needle
Reach and saves tend to respond more to relevance and usefulness than to posting volume. A calendar you can sustain, reviewed monthly against what performed, beats guessing at frequency.