What WordPress is actually good at
WordPress suits businesses that will update their own site often — new pages, blog posts, offers, image swaps — without calling a developer every time. It's flexible, has a huge plugin ecosystem, and is faster to launch.
What custom-coded sites are actually good at
A hand-coded site gives you full control over speed and structure, with no plugin bloat. It suits businesses whose content rarely changes and who care most about page speed, a specific interactive feature, or a very particular design.
The trade-offs, honestly
- WordPress: faster launch, easier self-editing, but needs regular plugin and security maintenance
- Custom code: leaner and faster once built, but any future change usually needs a developer
- WordPress typically costs less upfront; custom code often costs less to maintain long-term if content is stable
Our honest recommendation approach
We ask how often you expect to touch the site yourself before recommending either option — the right answer depends on your team, not on which technology sounds more modern.